OUR STORY

It all started with a simple question.

Why do all everyday objects end up looking alike?

In Toulouse, we are three young entrepreneurs, between 20 and 25 years old, driven by the same desire: to shake things up , to bring back design and personality where there was none left.

Looking at our coffee machines, we realized they were efficient… but soulless…

We didn't want to create a new machine.

We wanted to reinvent what already existed .

It was from this reflection that SIDE MORNING was born.

A brand conceived as a platform for expression, where everyone can transform their machine into an object that reflects their personality, simply, without constraints.

Very quickly, a choice became clear to us: the choice of materials!

We have decided to work exclusively with VEGAN FRIENDLY materials , carefully selected for their appearance, durability and feel.

Each SIDE MODULE is manufactured and assembled by hand by us , with particular attention paid to finishes and details.

With SIDE MORNING , we chose a different approach:

Change the design, not the machine.

A simple gesture, an immediate transformation, and a new way to experience coffee on a daily basis.

SIDE MORNING is the story of a curious, creative and daring generation, which believes that change often begins with a detail.